Supreme

James Jebbia opened Supreme on Lafayette Street in New York in April 1994, a skate shop staffed by downtown skaters, some of whom appeared in Larry Clark's Kids the following year. Its red box logo, set in Futura Heavy Oblique, was lifted from Barbara Kruger's text works, and the brand built its reputation on art collaborations with the likes of Christopher Wool and Damien Hirst, crossovers with Comme des Garçons and Louis Vuitton, and partnerships with The North Face and Hanes. We travel to its stores for some pieces ourselves, like the Paris Shop hoodie we picked up in Paris. Shop brand-new Supreme tees, hoodies, football tops, caps, skate decks, stickers and accessories, all 100% authentic.