Dime

Dime started in Montreal in 2005 as the Dimestore crew, a group of friends led by Antoine Asselin and Phil Lavoie who posted skate clips online with no plan to sell anything. Comedy-first videos like The Dimestore Video and Turd Season built the following, the first tee arrived in 2012 and a full line in 2014, and the Dime Glory Challenge, first held with Vans in 2015, reached its tenth edition in 2025. The clothes keep the same humour: '90s and 2000s skate nostalgia, Québécois in-jokes and a logo that winks at Dior. Shop brand-new Dime shirts, knitwear, hoodies, shorts, jerseys and stickers, all 100% authentic.